And the cylindrical white and gold paper packaging is inspired by the Je, Tu, Il fragrance launched by Louis Vuitton in 1928 and no longer in existence. The black cap stamped with LV initials in brass recalls antique bottles while concealing an atomiser.

The journey culminates with Mille Feux, an incandescent fragrance that associates leather and raspberry for an olfactory apotheosis.ĭiscover #LVParfums: Seven intensely feminine eaux de parfum tracing a journey of emotions įor the bottle that contains these precious perfumes, designer Marc Newson emphasized absolute purity, with clean lines, black lettering on transparent glass and the discreetly engraved Louis Vuitton name. In Contre moi, vanilla reveals its delicate freshness, while Matière Noire explores the dark mystery of a precious wood, Laos agarwood. The escapade then turns to a striking duo. The fruit of an inspired encounter between flowers and an exclusive infusion of natural cowhide leather from Louis Vuitton ateliers, Dans la Peau is an invitation to a sensual interlude before discovering Apogée, an ode to nature embodied by lily-of-the-valley, a symbol of renewal. The olfactory journey continues with Turbulences, a composition around captivating tuberose. Rose des vents expresses the airiness of the most iconic of flowers, the rose, celebrated in an exceptional trio of Turkish rose, Bulgarian rose and absolute of Centifolia rose in a CO 2 extraction using an exclusive technique developed by Louis Vuitton. His discoveries led to the composition of seven olfactory journeys, seven intensely feminine eaux de parfum.

The master perfumer, who is now Louis Vuitton’s in-house nose, spent months traveling the five continents and also exploring the heart of Louis Vuitton at its ateliers on his quest for new scents and unexpected emotions. To lead this adventure, Louis Vuitton turned to perfumer Jacques Cavallier Belletrud, a native of Grasse, the cradle of both the perfume industry and leather working.

Louis vuitton initial engraving